Advertising Glossary

More than 1,000 questions answered by our Experts to help you understand Digital Advertising and everything related to it.

Learn everything from audience targeting, choosing ad types, measurement metrics, campaign optimization, mobile advertising, programmatic media buying, Demand Side & Supply Side platforms to Ad Exchanges & Networks, Private Marketplaces, whitelabel adtech solutions, inhousing programmatic advertising, and Advertising on ConnectedTV

What is the importance of digital advertising screens in the market?

What is the scope of digital advertising in the coming future?

How will blockchain technology impact the media and advertising business in the coming years?

What are the likely impacts of augmented reality on Internet advertisements?

What is the future of monetization without ads?

Are people who hate online ads willing to pay for the content they consume if ads are disabled?

How accurate is geolocation targeting for desktop devices vs mobile devices now and in the future for programmatic RTB industry?

Has advertising become ubiquitous and therefore out of control?

What are some notable tech startup in india in different categories?

What are the hottest startups in ad technology?

Are there any white label SSP solutions that an ad network publisher aggregator can provide to its publisher network?

Which companies provide APIs for its products or advertising?

What are white label products to start an ad network?

How can I select a suitable network?

Is there any self service platform for online advertising?

Whats a simple adtech solution for someone who is both a publisher and advertiser?

What is a mobile advertising ID?

How do I digitally market an app?

How do I create a mobile ad test?

Why do advertisements for mobile games rarely depict the actual game?

Is mobile advertising effective?

List different types of ads that are available for mobile?

Whats the percentage of mobile RTB bid requests that include longitude and latitude?

What qualities do you look for when choosing a mobile network?

How does mobile ad mediation work?

How will privacy rules affect the ad industry in the next few years?

Why do digital marketers need to mind the Ps of marketing personalisation performance and privacy?

Why if ad companies want your personal information spending habits etc so badly for targeted ads cant you sell it yourself?

Advertising has become more personalized in recent years How might this affect your privacy?

What will be the impact of GDPR on AdTech companies?

How will GDPR affect the Indian market?

What is a private marketplace?

How is an advertisement served in a private marketplace through real time bidding?

What are the advantages and disadvantages of programmatic direct?

How do I sell my advertising inventory in a private marketplace PMP demand side platform DSP?

What is the difference between RTB and programmatic Direct?

What are the benefits of PDB programmatic direct Buy compared to direct buying from a media agency?

Advertising on TV print and radio typically requires a predetermined budget What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

How quickly are television and radio advertisements being dwarfed by social media?

Is the definition of programmatic in digital advertising different from television and radio?

How do supermarkets use nudging advertising How do I boost my business with this advertising technique?

What is nudging advertising?

Do TV advertisers use some hidden communication so as to influence our subconcious mind in buying their products?

Is TV advertising affordable?

Is it true that television advertising is losing its value nowadays Do you suggest TV advertising?

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Advertising Glossary

More than 1,000 questions answered by our Experts to help you understand Digital Advertising and everything related to it.

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