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Google is set to retire third-party cookies by the end of 2023. This may seem a little while from now, but it would mean the end of digital advertising as

Retail media networks are increasingly adopted across geographies. With the accelerated adoption of online retail and eCommerce due to the pandemic, retailers have amassed a large pool of captive audiences

According to Forrester, brands spent almost $5 billion on retail media in 2020 while the overall revenue potential for retailers is pegged at over $100 Billion.  As a result, launching

Ad Formats and Placements to make the most of your retail media network Once you have decided to launch your retail media ad network or a commerce advertising platform, you

Retail media networks are slowly becoming the hot favorites for brands, especially in the consumer product goods category, to spend their advertising dollars. Spending on eCommerce platforms grew by almost

What does it mean? Kritter recently adopted Snowflake as its data storage, management, and computational platform to provide faster and cost-effective solutions to our customers. Snowflake’s data cloud is a

In continuation to our previous article, where we explained the journeys of Walmart and Homedepot transforming into advertising platforms, this article will discuss the recent developments in the retail media

Programmatic media buying was introduced in the late 2000s by ad exchange companies supported by the rise of DSP, SSP, and RTB-based technologies. Fast forward ten years. In the second

The challenges facing online advertising The online advertising industry has seen some significant changes and announcements recently. These changes are creating various challenges and opportunities for the entire ecosystem. Online

Programmatic advertising is known for its vast reach, precise targeting, engaging ad formats, and superior campaign control. User (or customer) data can further enhance the targeting and thus the ROI

What is Programmatic Inhousing? The Interactive Advertising Bureau (IAB) defines fully autonomous in-house programmatic capability as in-housing “where the ad-serving tech stack is owned and (or) operated by the brand

Retail media networks have been one of the most talked-about subjects in the marketing circuits during 2020. Although this year won't be different, the buzz word would be taking more