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The retail industry has seen some drastic changes in the past few months due to pandemic and the resulting lock-downs. From the products the users are buying to the way

So far, we talked about why Commerce Advertising is growing and making Brands & Advertisers excited about its propositions. In one of our previous articles, we also covered how Kritter

Digital/Online Marketing is getting a more significant share of marketing budgets every year with rising internet usage. Parallelly, the eCommerce Apps and Websites are also evolving in terms of their

How often do you step out to buy a new mobile phone, a pair of shoes, food, or groceries? Even if you do, you probably use your mobile phone or

In our previous articles, we learned how a Demand Side Platform (DSP) works. Advertisers or Agencies set up their Campaigns & Creatives in a DSP, to be displayed on a

The last few months have been tough for everyone! COVID-19 and the resulting lock-downs have affected everyone at the macro as well as micro levels. Individuals, families, businesses, and economies

So you planned your programmatic campaign to the last details. Before you roll out the campaign, you would have - Identified your AudiencesSet the Targeting parameters accordingly - Here is

Any marketing campaign or approach starts with the STP (Segmentation, Targeting, Positioning) framework. As a marketer, you would first create your segments that have your ideal customers. Segmentation is an

In our previous articles, we talked about how advertisements evolved over time… From an Ad printed on paper in the year 1477 to Augmented Reality Ads of today's world; From

First, let us get familiar with the term "White-Labeling". What is WhiteLabeling? Wikipedia defines a White Label product as - "A product or service produced by one company (the producer)

Isn't it always good to own a technology or technology platform rather than depending on some third party or external vendor/provider? If you agree with the above statement, you must

So how does an Ad Trading Stack come into existence? Typically, when a Media Trader plans to start an Ad Trading business, they need to have access to an Ad