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So you planned your programmatic campaign to the last details. Before you roll out the campaign, you would have – Identified your AudiencesSet the Targeting parameters accordingly – Here is

Any marketing campaign or approach starts with the STP (Segmentation, Targeting, Positioning) framework. As a marketer, you would first create your segments that have your ideal customers. Segmentation is an

In our previous articles, we talked about how advertisements evolved over time… From an Ad printed on paper in the year 1477 to Augmented Reality Ads of today’s world; From

First, let us get familiar with the term “White-Labeling”. What is WhiteLabeling? Wikipedia defines a White Label product as – “A product or service produced by one company (the producer)

Isn’t it always good to own a technology or technology platform rather than depending on some third party or external vendor/provider? If you agree with the above statement, you must

So how does an Ad Trading Stack come into existence? Typically, when a Media Trader plans to start an Ad Trading business, they need to have access to an Ad

The usual way programmatic bidding works through algorithms. Algorithms are set of rules that may or may not suit all advertisers. This paved the way for the development of Custom

We know that Programmatic environment follows a generalized set of protocols from Open-RTB as it has a one-size-fits-all approach. Some of its parameters may not suit advertisers. Here, Custom Bidder