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What does this mean? Liveramp is a leading data connectivity and customer identity resolution platform. It helps marketers to create an enriched and unified customer view by connecting multiple data
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What is Nielsen DAR? As per Nielsen, their Digital Ad Ratings (DAR) provides a comprehensive, next-day view of an ad’s audience across computer, mobile and connected devices audience in a
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What is third-party data? Third-party data includes information collected on users by various sources that have no direct connection to the users that the data is collected on. These sources
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