Blog

Programmatic media buying was introduced in the late 2000s by ad exchange companies supported by the rise of DSP, SSP, and RTB-based technologies. Fast forward ten years. In the second

The challenges facing online advertising The online advertising industry has seen some significant changes and announcements recently. These changes are creating various challenges and opportunities for the entire ecosystem. Online

Programmatic advertising is known for its vast reach, precise targeting, engaging ad formats, and superior campaign control. User (or customer) data can further enhance the targeting and thus the ROI

Retail media networks have been one of the most talked-about subjects in the marketing circuits during 2020. Although this year won't be different, the buzz word would be taking more

We are almost one quarter into 2021, and economies are finally starting to open up after a year of turmoil due to the pandemic. Let's look back to 2020 and

What does it mean? Kritter dashboard now supports Spanish as a language of choice apart from English to cater to our customers in Spanish-speaking countries. Spanish is the world's second-most

In the traditional display advertising world, ad blindness, ad fatigue, and bot traffic are real. Advertisers lose a lot of money when users skip the ad, do not click, or

With third-party cookies going away and first-party data coming to the fore, retail media networks were growing, but the pandemic has accelerated the growth. In our last few blogs, we

What does it mean? Product listing ads (PLAs) are more elaborative ads than regular ads, providing users with product details like product price, ratings, image, and other information. A product

In a recent development, Indian e-commerce giant Flipkart launched its self-serve DSP to enable brands, sellers, and partners to run relevant advertising campaigns on its eCommerce marketplace. The move seems

What does it mean? Tracking Pixels are small snippets of code inserted on an advertiser's website to track users' activity. These pixels are commonly used to perform two fundamental tasks