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Over-the-top (OTT) and Connected TV (CTV) advertising has become increasingly popular of late as many consumers are cutting the cord and turning to streaming services for their entertainment. Statisticians predict

The mobile app market is growing fast, and more and more businesses are going mobile to reach their customers wherever they are.  App developers can use several strategies to monetize their

Publishers have seen a drop in ad revenues in recent years due to the rise of ad blockers. A crisis is usually the best time to rethink and look for

Putting your creatives in front of the right audience at the right time is crucial for boosting your sales. But with increasing competition and complex algorithm updates, this may seem

Digital advertising is being revolutionized as we speak.  Ever since the pandemic, things have changed for the good. Especially in the case of eCommerce businesses and Commerce advertising platforms, customers

Big box retailers and online retailers today are building up their retail media ad networks to deliver more value to advertisers and strengthen this revenue pipeline. Though demand side platforms offer advertisers retail

In June 2021, Google announced that it would be phasing out third-party cookies in its Chrome browsers by the end of 2023. Digital advertising has majorly relied on these personal

Introduction It is evident that the eCommerce sector has seen marked growth in the past two years (particularly after the pandemic receded). Consumers have begun to shop through online retailers

The shift towards launching retail media ad networks began in 2005 when Amazon started experimenting with its retail media ad networks business model. Seventeen years later, in February 2022, Amazon's Q4 earnings

Since Amazon launched its retail media ad network in 2012, several online retailers have gone on to launch their own ad networks. This emerging business model is proving to be

The pandemic disrupted the business landscape worldwide, and one such disruption was the accelerated growth of the global retail e-commerce industry. Retail e-commerce sales experienced an average year-on-year growth of

In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of $1 trillion. The Fast Moving Consumer Goods (FMCG) sector is a highly competitive one, with