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The usual way programmatic bidding works through algorithms. Algorithms are set of rules that may or may not suit all advertisers. This paved the way for the development of Custom -
We know that Programmatic environment follows a generalized set of protocols from Open-RTB as it has a one-size-fits-all approach. Some of its parameters may not suit advertisers. Here, Custom Bidder -
Nowadays, the world of online digital advertising is more complex than it used to be few years ago. It is becoming very important for Ad Tech Companies to provide services -
A Programmatic Ad Tech Platform is made up of several modules, or we can say, it’s a combination of multiple platforms. Users may or may not need all of them. -
Apart from Direct Advertising model, digital marketers, advertisers and publishers are adapting programmatic ad tech in a big way. If a Media Trader chooses to develop Ad Tech Solution Software -
Essentially, there are two types of Ad Tech Service – License and Subscription. A Media Trader can choose and see what works best for them. Both are simple in terms -
Digital advertising online works much in the same way that buyers and sellers work in real world situations. The difference is that it is all programmatic, or, in simpler words, -
The online advertising is a vast ocean of Ads being displayed on millions of websites, clamoring for attention of visitors. Naturally, given the vastness of the operations you cannot have -
If you are into any business, whether online or offline; the most important thing that you must be concerned of is marketing your business. This includes reaching to right people, -
AdTech is a competitive world. Advertisers would want to reach at top-notch position by making impact through their own brand and services. Delivering right message to one’s respective target audience -
Nothing can beat the fact that the information gathered from several data sources, is probably one of the most valuable things in today’s world. At the same time, it is -
Ever wondered about managing enormous data at the peak of your system’s load? Working with an abundant amount of data can let you think if your software infrastructure landscape is
