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Some businesses fail to make it big even with outstanding products and services. It can happen to anyone—whether it’s a big enterprise or a young start-up. The reason? Poor marketing

Marketing has always been a creative, smart niche. One could even say that marketing, as an industry, has been at the forefront of every trend, catching on to the latest

What is a Retail Media Network? Think of walking down your favorite grocery store and seeing standee advertisements of various brands, announcing a launch, or giving out offers. This is

As more and more consumers prioritize online shopping, major retailers are capitalizing on this trend by launching their own proprietory advertising platforms. Known as retail media networks, these platforms enable their

In recent times, the number of people viewing online media has grown exponentially. Digital marketing placements and tools can be adopted by businesses to navigate these circumstances to their benefit.

We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our previous articles. This article will cover Bestbuy, Albertsons, Dollar Tree, and Tesco to continue our

The last two years saw an unprecedented growth (over 50% both years) in retail media ad networks, both in numbers and revenues. The accelerated growth was driven by the changing

Google is set to retire third-party cookies by the end of 2023. This may seem a little while from now, but it would mean the end of digital advertising as

Retail media networks are increasingly adopted across geographies. With the accelerated adoption of online retail and eCommerce due to the pandemic, retailers have amassed a large pool of captive audiences

According to Forrester, brands spent almost $5 billion on retail media in 2020 while the overall revenue potential for retailers is pegged at over $100 Billion.  As a result, launching

Ad Formats and Placements to make the most of your retail media network Once you have decided to launch your retail media ad network or a commerce advertising platform, you

Retail media networks are slowly becoming the hot favorites for brands, especially in the consumer product goods category, to spend their advertising dollars. Spending on eCommerce platforms grew by almost