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In the traditional display advertising world, ad blindness, ad fatigue, and bot traffic are real. Advertisers lose a lot of money when users skip the ad, do not click, or

With third-party cookies going away and first-party data coming to the fore, retail media networks were growing, but the pandemic has accelerated the growth. In our last few blogs, we

What does it mean? Product listing ads (PLAs) are more elaborative ads than regular ads, providing users with product details like product price, ratings, image, and other information. A product

In a recent development, Indian e-commerce giant Flipkart launched its self-serve DSP to enable brands, sellers, and partners to run relevant advertising campaigns on its eCommerce marketplace. The move seems

What does it mean? Tracking Pixels are small snippets of code inserted on an advertiser's website to track users' activity. These pixels are commonly used to perform two fundamental tasks

What is a Data Management Platform? A Data Management Platform or DMP can be defined as – a mechanism of gathering organized or unorganized data from a scope of internal

What does it mean? Keyword-based targeting in programmatic advertising is a necessary form of contextual advertising where an advertiser can bid for inventories and display their ads only when the

What is Dynamic Creative Optimization or DCO? As the name suggests, DCO is a creative optimization technology in programmatic advertising that helps deliver personalized ads to audiences based on their

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the

What does it mean? Ad viewability is an estimate of the likelihood that the ad slot will be viewable by the end-user.  As per Optimizely, Ad viewability is the concept

What does it mean? As the name suggests, skippable video ads are the ones that users can skip before their completion and move on to the main content, may it

What does this mean? Liveramp is a leading data connectivity and customer identity resolution platform. It helps marketers to create an enriched and unified customer view by connecting multiple data