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What is a Data Management Platform? A Data Management Platform or DMP can be defined as – a mechanism of gathering organized or unorganized data from a scope of internal

What does it mean? Keyword-based targeting in programmatic advertising is a necessary form of contextual advertising where an advertiser can bid for inventories and display their ads only when the

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the

What does it mean? Ad viewability is an estimate of the likelihood that the ad slot will be viewable by the end-user.  As per Optimizely, Ad viewability is the concept

What does it mean? As the name suggests, skippable video ads are the ones that users can skip before their completion and move on to the main content, may it

What does this mean? Liveramp is a leading data connectivity and customer identity resolution platform. It helps marketers to create an enriched and unified customer view by connecting multiple data

What is Nielsen DAR? As per Nielsen, their Digital Ad Ratings (DAR) provides a comprehensive, next-day view of an ad’s audience across computer, mobile and connected devices audience in a

What is third-party data? Third-party data includes information collected on users by various sources that have no direct connection to the users that the data is collected on. These sources

The year 2020 would go down in history as one of the most challenging and, at the same time, one of the most defining years for economies, industries, organizations, and

Geo-targeting is one of the cores of any advertising campaign, programmatic or otherwise. It has been the answer to one of the 5 defining questions that marketers use to figure

First a brief recap of 2020, so far... The year 2020 has been tough for marketers. Advertising budgets were cut across industries and channels. Traditional media like TV & Out-of-Home