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The pandemic disrupted the business landscape worldwide, and one such disruption was the accelerated growth of the global retail e-commerce industry. Retail e-commerce sales experienced an average year-on-year growth of

In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of $1 trillion. The Fast Moving Consumer Goods (FMCG) sector is a highly competitive one, with

Some businesses fail to make it big even with outstanding products and services. It can happen to anyone—whether it’s a big enterprise or a young start-up. The reason? Poor marketing

Marketing has always been a creative, smart niche. One could even say that marketing, as an industry, has been at the forefront of every trend, catching on to the latest

What is a Retail Media Network? Think of walking down your favorite grocery store and seeing standee advertisements of various brands, announcing a launch, or giving out offers. This is

As more and more consumers prioritize online shopping, major retailers are capitalizing on this trend by launching their own proprietory advertising platforms. Known as retail media networks, these platforms enable their

In recent times, the number of people viewing online media has grown exponentially. Digital marketing placements and tools can be adopted by businesses to navigate these circumstances to their benefit.

We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our previous articles. This article will cover Bestbuy, Albertsons, Dollar Tree, and Tesco to continue our

The last two years saw an unprecedented growth (over 50% both years) in retail media ad networks, both in numbers and revenues. The accelerated growth was driven by the changing

Google is set to retire third-party cookies by the end of 2023. This may seem a little while from now, but it would mean the end of digital advertising as

Retail media networks are increasingly adopted across geographies. With the accelerated adoption of online retail and eCommerce due to the pandemic, retailers have amassed a large pool of captive audiences

According to Forrester, brands spent almost $5 billion on retail media in 2020 while the overall revenue potential for retailers is pegged at over $100 Billion.  As a result, launching