Category: Performance & Optimization

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How do you measure ROI from digital channels?

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How do I increase CTR for a website?

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How can we optimise display ads for more clicks?

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How many number of users does it take to reach critical mass for ad sales?

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How do I run an effective digital marketing campaign?

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In todays implementation of digital marketing workflow is there a way for me as an APP publisher to inform demand side platforms DSPs about the general profile of the app customers for better conversion rates etc

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What is CTR and how to boost it?

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When using display advertising what could you include in an ad to achieve the goal of driving more sales?

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Are cost per install campaigns worth it?

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How can I improve banner ad CTR?

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How would you determine the clickthrough rate ctr for a clients search ads?

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What can I try besides A B testing to create a successful ad post?