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Category: Supply Side Platform

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What is the difference between post bid and pre bid What does it mean that ad server is called pre or post SSPs bids for publishers?

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What is a double click for a publisher account?

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What is an ad SDK?

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  • Why Marketers Should Add Retail Media in Their Marketing Plans to Cover the Entire Consumer JourneyWhy Marketers Should Add Retail Media in Their Marketing Plans to Cover the Entire Consumer Journey

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