Category: Data Management Platform

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What is the connection between programmatic advertising DMP and DSP?

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Can I afford a DMP?

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How important are customers data to the success of a company?

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Can an advertisier have its own DMP RTB account and have it managed by an agency?

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How do data providers price their data to aggregators such as BlueKai and Lotame How do data providers negotiate prices with data owners as a corollary?

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What ad networks can integrate with in app first party psychographic user data?

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Do e commerce sites sell their users purchase intent data to advertisers If so how and how is the data priced?

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What is the purpose of transfering data in real time from DMP to DSP?

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How do DMPs collect their data?

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How has the DMP market offering changed or normalized by 2019?

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Why do you need a data management platform?

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How does bid multiplier work in DBM?