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August 25, 2020

If DSP company A delivers 3X CTR when buying on Ad Exchanges then company B can it price charge 3X higher CPMs?

Read Ashley Elizabeth's answer to If DSP company A delivers 3X CTR when buying on Ad Exchanges then company B, can it price(charge) 3X higher CPM's? on Quora

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What is the difference between post bid and pre bid What does it mean that ad server is called pre or post SSPs bids for publishers?
How does open RTB integration work between a publisher and an SSP?

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