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What is third-party data? Third-party data includes information collected on users by various sources that have no direct connection to the users that the data is collected on. These sources

The year 2020 would go down in history as one of the most challenging and, at the same time, one of the most defining years for economies, industries, organizations, and

Geo-targeting is one of the cores of any advertising campaign, programmatic or otherwise. It has been the answer to one of the 5 defining questions that marketers use to figure

First a brief recap of 2020, so far... The year 2020 has been tough for marketers. Advertising budgets were cut across industries and channels. Traditional media like TV & Out-of-Home

The retail industry has seen some drastic changes in the past few months due to the pandemic and the resulting lock-downs. From the products that the users are buying to

So far, we talked about why Commerce Advertising is growing and making Brands & Advertisers excited about its propositions. In one of our previous articles, we also covered how Kritter

Digital/Online Marketing is getting a more significant share of marketing budgets every year with rising internet usage. Parallelly, the eCommerce Apps and Websites are also evolving in terms of their

How often do you step out to buy a new mobile phone, a pair of shoes, food, or groceries? Even if you do, you probably use your mobile phone or

In our previous articles, we learned how a Demand Side Platform (DSP) works. Advertisers or Agencies set up their Campaigns & Creatives in a DSP, to be displayed on a

The last few months have been tough for everyone! COVID-19 and the resulting lock-downs have affected everyone at the macro as well as micro levels. Individuals, families, businesses, and economies

So you planned your programmatic campaign to the last details. Before you roll out the campaign, you would have - Identified your AudiencesSet the Targeting parameters accordingly - Here is

Any marketing campaign or approach starts with the STP (Segmentation, Targeting, Positioning) framework. As a marketer, you would first create your segments that have your ideal customers. Segmentation is an