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Any marketing campaign or approach starts with the STP (Segmentation, Targeting, Positioning) framework. As a marketer, you would first create your segments that have your ideal customers. Segmentation is an

In our previous articles, we talked about how advertisements evolved over time… From an Ad printed on paper in the year 1477 to Augmented Reality Ads of today's world; From

First, let us get familiar with the term "White-Labeling". What is WhiteLabeling? Wikipedia defines a White Label product as - "A product or service produced by one company (the producer)

Isn't it always good to own a technology or technology platform rather than depending on some third party or external vendor/provider? If you agree with the above statement, you must

So how does an Ad Trading Stack come into existence? Typically, when a Media Trader plans to start an Ad Trading business, they need to have access to an Ad

The usual way programmatic bidding works through algorithms. Algorithms are set of rules that may or may not suit all advertisers. This paved the way for the development of Custom

We know that Programmatic environment follows a generalized set of protocols from Open-RTB as it has a one-size-fits-all approach. Some of its parameters may not suit advertisers. Here, Custom Bidder

Nowadays, the world of online digital advertising is more complex than it used to be few years ago. It is becoming very important for Ad Tech Companies to provide services

A Programmatic Ad Tech Platform is made up of several modules, or we can say, it’s a combination of multiple platforms. Users may or may not need all of them.

Apart from Direct Advertising model, digital marketers, advertisers and publishers are adapting programmatic ad tech in a big way. If a Media Trader chooses to develop Ad Tech Solution Software

Essentially, there are two types of Ad Tech Service – License and Subscription. A Media Trader can choose and see what works best for them. Both are simple in terms

Digital advertising online works much in the same way that buyers and sellers work in real world situations. The difference is that it is all programmatic, or, in simpler words,