Blog

  • Not so long ago, Google’s DFP, which is renamed to Google Ad Manager (GAM) now, was considered as the “go-to solution” for displaying ads on websites. Just because Google’s ad

  • People always get confused with Remarketing and Retargeting because these two words can be used interchangeably, depending on different viewpoints. A very common notion for these two is like –

  • Subscribe to our Newsletter

    Be on top of what’s latest in the programmatic world.
    Join our mailing list to get insights right into your inbox.

  • We know that there are two major parties that we need to care about, are Demand and Supply. “Demand” is a term used for advertisers or media buyers. A Demand

  • Often people find advertisements annoying if it’s not pleasing enough. But subconsciously, we all prefer suggestions, right? We need someone to second us on what to buy, where to buy,

  • People from Ad-Tech Industry will agree that keeping track of a Customers/Audiences/Users is very vital, as it affects the revenue of an organization or ad-network. This is because, if you’re

  • Developed by the entities Nelson and Oracle, a Data Management Platform or DMP can be defined as – mechanism of gathering organized or unorganized data, from a scope of internal

  • Yes, it’s not a new thing… Advertisements have been around for thousands of years! Egyptians did the earliest known advertisement. They were the first to use ‘papyrus’ for advertising their

  • The Ad Tech industry is rapidly growing. The people in the sector need to keep up with it. Gone are the days where marketers used to use standard banners. Over

  • As soon as you hear the word "Augmented Reality", you'll be bound to think that it must be something related to gaming or entertainment. Agree? Well, AR surely has been

  • It is very evident that advertisers nowadays are worried about things like brand safety, viewability, inventory quality, data capabilities, transparency, etc. To overcome those matters, publishers began to offer their

  • Over-The-Top (OTT) can be introduced as a device/service, used to stream digital content via the Internet, onto a TV or a similar device. It is a standalone product, whose functionality

1 comment

  1. Saurabh Sharma

    Looking to integrated our own ad server (revive) with prebid and monitize our assets (web and app).
    Let’s know if we can have discussion on this.

Leave A Comment