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With third-party cookies going away and first-party data coming to the fore, retail media networks were growing, but the pandemic has accelerated the growth. In our last few blogs, we -
What does it mean? Product listing ads (PLAs) are more elaborative ads than regular ads, providing users with product details like product price, ratings, image, and other information. A product -
In a recent development, Indian e-commerce giant Flipkart launched its self-serve DSP to enable brands, sellers, and partners to run relevant advertising campaigns on its eCommerce marketplace. The move seems -
What does it mean? Tracking Pixels are small snippets of code inserted on an advertiser's website to track users' activity. These pixels are commonly used to perform two fundamental tasks -
What is a Data Management Platform? A Data Management Platform or DMP can be defined as – a mechanism of gathering organized or unorganized data from a scope of internal -
What does it mean? Keyword-based targeting in programmatic advertising is a necessary form of contextual advertising where an advertiser can bid for inventories and display their ads only when the -
What is Dynamic Creative Optimization or DCO? As the name suggests, DCO is a creative optimization technology in programmatic advertising that helps deliver personalized ads to audiences based on their -
In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the -
What does it mean? Ad viewability is an estimate of the likelihood that the ad slot will be viewable by the end-user. As per Optimizely, Ad viewability is the concept -
What does it mean? As the name suggests, skippable video ads are the ones that users can skip before their completion and move on to the main content, may it -
What does this mean? Liveramp is a leading data connectivity and customer identity resolution platform. It helps marketers to create an enriched and unified customer view by connecting multiple data -
What is Nielsen DAR? As per Nielsen, their Digital Ad Ratings (DAR) provides a comprehensive, next-day view of an ad’s audience across computer, mobile and connected devices audience in a
