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    Developed by the entities Nelson and Oracle, a Data Management Platform or DMP can be defined as – mechanism of gathering organized or unorganized data, from a scope of internal
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    Yes, it’s not a new thing… Advertisements have been around for thousands of years! Egyptians did the earliest known advertisement. They were the first to use ‘papyrus’ for advertising their
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    The Ad Tech industry is rapidly growing. The people in the sector need to keep up with it. Gone are the days where marketers used to use standard banners. Over
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    As soon as you hear the word "Augmented Reality", you'll be bound to think that it must be something related to gaming or entertainment. Agree? Well, AR surely has been
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    It is very evident that advertisers nowadays are worried about things like brand safety, viewability, inventory quality, data capabilities, transparency, etc. To overcome those matters, publishers began to offer their
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    Over-The-Top (OTT) can be introduced as a device/service, used to stream digital content via the Internet, onto a TV or a similar device. It is a standalone product, whose functionality
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    [The following is the script of the podcast episode "What is Ad-Tech?"] Hi there, and welcome to Ad-tech for Beginners. I'm Bhavya Rangaramanujan from Kritter Software and I'll be your

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