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In our previous articles, we talked about how advertisements evolved over time… From an Ad printed on paper in the year 1477 to Augmented Reality Ads of today's world; From -
First, let us get familiar with the term "White-Labeling". What is WhiteLabeling? Wikipedia defines a White Label product as - "A product or service produced by one company (the producer) -
Isn't it always good to own a technology or technology platform rather than depending on some third party or external vendor/provider? If you agree with the above statement, you must -
So how does an Ad Trading Stack come into existence? Typically, when a Media Trader plans to start an Ad Trading business, they need to have access to an Ad -
The usual way programmatic bidding works through algorithms. Algorithms are set of rules that may or may not suit all advertisers. This paved the way for the development of Custom -
We know that Programmatic environment follows a generalized set of protocols from Open-RTB as it has a one-size-fits-all approach. Some of its parameters may not suit advertisers. Here, Custom Bidder -
Nowadays, the world of online digital advertising is more complex than it used to be few years ago. It is becoming very important for Ad Tech Companies to provide services -
A Programmatic Ad Tech Platform is made up of several modules, or we can say, it’s a combination of multiple platforms. Users may or may not need all of them. -
Apart from Direct Advertising model, digital marketers, advertisers and publishers are adapting programmatic ad tech in a big way. If a Media Trader chooses to develop Ad Tech Solution Software -
Essentially, there are two types of Ad Tech Service – License and Subscription. A Media Trader can choose and see what works best for them. Both are simple in terms -
Digital advertising online works much in the same way that buyers and sellers work in real world situations. The difference is that it is all programmatic, or, in simpler words, -
The online advertising is a vast ocean of Ads being displayed on millions of websites, clamoring for attention of visitors. Naturally, given the vastness of the operations you cannot have
A Brief About Supply Side Platforms (SSPs) - Kritter AdTech Solutions
[…] how a Demand Side Platform (DSP) works. Advertisers or Agencies set up their Campaigns & Creatives in a DSP, to be displayed on a publisher's website. They target their desired audience groups whom […]