Blog

Developed by the entities Nelson and Oracle, a Data Management Platform or DMP can be defined as – mechanism of gathering organized or unorganized data, from a scope of internal

Yes, it’s not a new thing… Advertisements have been around for thousands of years! Egyptians did the earliest known advertisement. They were the first to use ‘papyrus’ for advertising their

As soon as you hear the word "Augmented Reality", you'll be bound to think that it must be something related to gaming or entertainment. Agree? Well, AR surely has been

It is very evident that advertisers nowadays are worried about things like brand safety, viewability, inventory quality, data capabilities, transparency, etc. To overcome those matters, publishers began to offer their

Over-The-Top (OTT) can be introduced as a device/service, used to stream digital content via the Internet, onto a TV or a similar device. It is a standalone product, whose functionality

[The following is the script of the podcast episode "What is Ad-Tech?"] Hi there, and welcome to Ad-tech for Beginners. I'm Bhavya Rangaramanujan from Kritter Software and I'll be your