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People always get confused with Remarketing and Retargeting because these two words can be used interchangeably, depending on different viewpoints. A very common notion for these two is like –

Updated: Oct 7, 2019 Did you know who invented the very first web banner? It was the digital property of HotWired Magazine, called Wired.com. So, if you dislike the ads displayed

We know that there are two major parties that we need to care about, are Demand and Supply. “Demand” is a term used for advertisers or media buyers. A Demand

Often people find advertisements annoying if it’s not pleasing enough. But subconsciously, we all prefer suggestions, right? We need someone to second us on what to buy, where to buy,

People from Ad-Tech Industry will agree that keeping track of a Customers/Audiences/Users is very vital, as it affects the revenue of an organization or ad-network. This is because, if you’re

Developed by the entities Nelson and Oracle, a Data Management Platform or DMP can be defined as – mechanism of gathering organized or unorganized data, from a scope of internal

Yes, it’s not a new thing… Advertisements have been around for thousands of years! Egyptians did the earliest known advertisement. They were the first to use ‘papyrus’ for advertising their

The Ad Tech industry is rapidly growing. The people in the sector need to keep up with it. Gone are the days where marketers used to use standard banners. Over

As soon as you hear the word "Augmented Reality", you'll be bound to think that it must be something related to gaming or entertainment. Agree? Well, AR surely has been

It is very evident that advertisers nowadays are worried about things like brand safety, viewability, inventory quality, data capabilities, transparency, etc. To overcome those matters, publishers began to offer their

Over-The-Top (OTT) can be introduced as a device/service, used to stream digital content via the Internet, onto a TV or a similar device. It is a standalone product, whose functionality

[The following is the script of the podcast episode "What is Ad-Tech?"] Hi there, and welcome to Ad-tech for Beginners. I'm Bhavya Rangaramanujan from Kritter Software and I'll be your