• Do you know... The Ad Industry would take ~$44 billion hit due to ad fraud in 2022! Estimated by Juniper Research The IAB Tech Lab developed Ads.txt (Authorized Digital Sellers)

  • Have you ever thought or actually had post-campaign data to analyze the funnel? Do you know if the targeted audience is aware of your brand after seeing your ad? Do

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  • It is apparent that nobody likes to "read" advertisements (except those from Google Ads). Since Text Ads became outdated, Marketers moved to image/video ads. But there also, people got fed

  • In a very simple term – a specialized and distributed set of databases is called Blockchain. It consists of blocks, which is an ever-growing series of information, duly verified by

  • The number of advertisers and publishers is growing ever since. Thus, it became impossible for both parties to approach each other one by one. Advertisers will have to negotiate with

  • Not so long ago, Google’s DFP, which is renamed to Google Ad Manager (GAM) now, was considered as the “go-to solution” for displaying ads on websites. Just because Google’s ad

  • People always get confused with Remarketing and Retargeting because these two words can be used interchangeably, depending on different viewpoints. A very common notion for these two is like –

  • Updated: Oct 7, 2019 Did you know who invented the very first web banner? It was the digital property of HotWired Magazine, called So, if you dislike the ads displayed

  • We know that there are two major parties that we need to care about, are Demand and Supply. “Demand” is a term used for advertisers or media buyers. A Demand

  • Often people find advertisements annoying if it’s not pleasing enough. But subconsciously, we all prefer suggestions, right? We need someone to second us on what to buy, where to buy,

  • People from Ad-Tech Industry will agree that keeping track of a Customers/Audiences/Users is very vital, as it affects the revenue of an organization or ad-network. This is because, if you’re

  • Developed by the entities Nelson and Oracle, a Data Management Platform or DMP can be defined as – mechanism of gathering organized or unorganized data, from a scope of internal

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