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If you are into any business, whether online or offline; the most important thing that you must be concerned of is marketing your business. This includes reaching to right people,

AdTech is a competitive world. Advertisers would want to reach at top-notch position by making impact through their own brand and services. Delivering right message to one’s respective target audience

Nothing can beat the fact that the information gathered from several data sources, is probably one of the most valuable things in today’s world. At the same time, it is

Ever wondered about managing enormous data at the peak of your system’s load? Working with an abundant amount of data can let you think if your software infrastructure landscape is

Mr. Romeo asked a very basic question – Why use Digital Marketing? Why not continue the legacy of Traditional Media Marketing like TV, Newspaper, Radio, etc.? Let’s try to find

Do you know... The Ad Industry would take ~$44 billion hit due to ad fraud in 2022! Estimated by Juniper Research The IAB Tech Lab developed Ads.txt (Authorized Digital Sellers)

Have you ever thought or actually had post-campaign data to analyze the funnel? Do you know if the targeted audience is aware of your brand after seeing your ad? Do

It is apparent that nobody likes to "read" advertisements (except those from Google Ads). Since Text Ads became outdated, Marketers moved to image/video ads. But there also, people got fed

In a very simple term – a specialized and distributed set of databases is called Blockchain. It consists of blocks, which is an ever-growing series of information, duly verified by

The number of advertisers and publishers is growing ever since. Thus, it became impossible for both parties to approach each other one by one. Advertisers will have to negotiate with

Not so long ago, Google’s DFP, which is renamed to Google Ad Manager (GAM) now, was considered as the “go-to solution” for displaying ads on websites. Just because Google’s ad

People always get confused with Remarketing and Retargeting because these two words can be used interchangeably, depending on different viewpoints. A very common notion for these two is like –