-
Ad Formats and Placements to make the most of your retail media network Once you have decided to launch your retail media ad network or a commerce advertising platform, you
-
Retail media networks are slowly becoming the hot favorites for brands, especially in the consumer product goods category, to spend their advertising dollars. Spending on eCommerce platforms grew by almost
-
-
What does it mean? Kritter recently adopted Snowflake as its data storage, management, and computational platform to provide faster and cost-effective solutions to our customers. Snowflake’s data cloud is a
-
In continuation to our previous article, where we explained the journeys of Walmart and Homedepot transforming into advertising platforms, this article will discuss the recent developments in the retail media
-
Programmatic media buying was introduced in the late 2000s by ad exchange companies supported by the rise of DSP, SSP, and RTB-based technologies. Fast forward ten years. In the second
-
The challenges facing online advertising The online advertising industry has seen some significant changes and announcements recently. These changes are creating various challenges and opportunities for the entire ecosystem. Online
-
Programmatic advertising is known for its vast reach, precise targeting, engaging ad formats, and superior campaign control. User (or customer) data can further enhance the targeting and thus the ROI
-
What is Programmatic Inhousing? The Interactive Advertising Bureau (IAB) defines fully autonomous in-house programmatic capability as in-housing “where the ad-serving tech stack is owned and (or) operated by the brand
-
Retail media networks have been one of the most talked-about subjects in the marketing circuits during 2020. Although this year won't be different, the buzz word would be taking more
-
We are almost one quarter into 2021, and economies are finally starting to open up after a year of turmoil due to the pandemic. Let's look back to 2020 and
-
What does it mean? Kritter dashboard now supports Spanish as a language of choice apart from English to cater to our customers in Spanish-speaking countries. Spanish is the world's second-most
-
In the traditional display advertising world, ad blindness, ad fatigue, and bot traffic are real. Advertisers lose a lot of money when users skip the ad, do not click, or
