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If you are into any business, whether online or offline; the most important thing that you must be concerned of is marketing your business. This includes reaching to right people,
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AdTech is a competitive world. Advertisers would want to reach at top-notch position by making impact through their own brand and services. Delivering right message to one’s respective target audience
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Nothing can beat the fact that the information gathered from several data sources, is probably one of the most valuable things in today’s world. At the same time, it is
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Ever wondered about managing enormous data at the peak of your system’s load? Working with an abundant amount of data can let you think if your software infrastructure landscape is
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Mr. Romeo asked a very basic question – Why use Digital Marketing? Why not continue the legacy of Traditional Media Marketing like TV, Newspaper, Radio, etc.? Let’s try to find
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Do you know... The Ad Industry would take ~$44 billion hit due to ad fraud in 2022! Estimated by Juniper Research The IAB Tech Lab developed Ads.txt (Authorized Digital Sellers)
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Have you ever thought or actually had post-campaign data to analyze the funnel? Do you know if the targeted audience is aware of your brand after seeing your ad? Do
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It is apparent that nobody likes to "read" advertisements (except those from Google Ads). Since Text Ads became outdated, Marketers moved to image/video ads. But there also, people got fed
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In a very simple term – a specialized and distributed set of databases is called Blockchain. It consists of blocks, which is an ever-growing series of information, duly verified by
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The number of advertisers and publishers is growing ever since. Thus, it became impossible for both parties to approach each other one by one. Advertisers will have to negotiate with
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Not so long ago, Google’s DFP, which is renamed to Google Ad Manager (GAM) now, was considered as the “go-to solution” for displaying ads on websites. Just because Google’s ad
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People always get confused with Remarketing and Retargeting because these two words can be used interchangeably, depending on different viewpoints. A very common notion for these two is like –
